Clear Path Analysis applies a strict process in creating reports by only inviting contributers from whom the buy-side want to hear.
Before we begin production of a report, we carry out market research with the buy-side within the industry that our report focuses on. We ask them two very simple questions: ‘What are the major challenges and opportunities that exist within your business?’ and ‘Who would you like to hear from to help you decide the best course of action to addressing them?’
By listening to those in the industry, we create a shortlist of individuals who most influence and inspire those around them and invite them to contribute to our reports by:
- Contributing a white paper or thought piece on an issue raised in the market research stage; or
- Participating in or moderating a roundtable with other industry leaders (written transcript placed in report); or
- Participating as an interviewer or interviewee (written transcript placed in report); or
- Producing a case study white paper written with a client or supplier; or
- Taking part in a head to head debate with another respected industry professional
Clear Path Analysis is always open to suggestions of suitable contributors for future reports.
CONTACT US ABOUT BECOMING A CONTRIBUTOR:
Noel Hillmann
Managing Director
Tel: +44 (0) 207 936 9447
noelhillmann@clearpathanalysis.com