Content marketing is still the number one channel for most marketing departments in financial services, with significant budget allocation being directed to the creation and distribution of good quality, original content.
We teamed up with Kurtosys to present a webinar based on our recent survey "User Perspective on Content Marketing".
In this 40 minute webinar, Noel Hillmann, Managing Director at Clear Path Analysis discusses these survey results and also covers:
- Why does content matter – the payoffs and the risks
- The cognitive basis of decision making
- What do consumers do with good content
- Examples of good content
CLICK HERE TO VIEW THE 40 MINUTE WEBINAR
You can also download the Developing Content for Institutional Financial Services survey results and summary here - simply enter your details online.