Transform the impact you make on clients and prospects by learning content marketing techniques and sales strategies

Register your interest now at the Designing a Strategic Content Campaign for Institutional Finance breakfast briefing - simply click on the yellow button. You will overcome common content challenges that leaders in institutional marketing and sales face. Get new content strategies and tactics from speaker Jeff Leo Herrmann, Founder and CEO of Madison, Michigan & Market, recently named one of the Top 50 Content Marketing Influencers.

There are only 30 places at this exclusive event. To secure your ticket hit the Register your interest button on this page. This exclusive breakfast briefing for financial marketing practitioners is being held 8:15 - 11:30 at the Yale Club in New York on 22nd June 2017.

This is the 3rd of Clear Path Analysis’ 'Breakfast with Peers' educational event series in 2017. See what your peers have to say about us.

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08:15 - 09:15 Refreshments and networking time

09:15 - 09:35 Launch and presentation of findings from the 'Institutional Finance Content Media Survey' by Noel Hillmann, Managing Director, Clear Path Analysis

09:35 - 10:15 The art of creating compelling content strategies in institutional finance Jeff Leo Herrmann, Founder and Chief Executive Officer, Madison, Michigan & Market.

  1. The evolution of creative content in institutional finance
  2. Matching your audience to the creative message
  3. The stages of a content campaign: from project mandate to motivating the recipient
  4. Rolling out influential content across online and off-line media, and through face to face and outreach media channels

10:15 - 10:45 Workshop Discussion One: Overcoming regular obstacles to creating compelling content. The audience will be split into two groups, to discuss a practical question related to use of content marketing in their organisation and respective experience of doing so. Each group will be moderated so as to ensure a fluid discussion can be had and ideas are shared

10:45 - 11:15 Workshop Discussion Two: Creating stakeholder buy-in to the content marketing process. The audience will be mixed up so different perspectives can be heard, to once again discuss another challenge in creating successful content marketing campaigns. Both groups will once again be moderated so as to ensure a fluid discussion can be had and ideas are shared

11:15 - 11:30 Closing remarks, coffee and networking

Noel Hillmann

Managing Director, Clear Path Analysis

Jeff Leo Herrmann

Founder and Chief Executive Officer, Madison, Michigan & Market.

All our sponsorship packages are ‘tailor made’ to ensure complete success for our clients, so you can feel assured that your specific aims are being addressed. If you’re interested in any of the above benefits then please contact us below about sponsorship:

Call +44 (0) 207 1931 487 or send a message

By listening to those in the industry, we create a shortlist of individuals who most influence and inspire those around them and invite them to contribute to our reports and events by:

  • Contributing a thought piece on an issue raised in the market research
  • Participating in or moderating a roundtable with other industry leaders
  • Participating as an interviewer or interviewee
  • Producing a case study white paper written with a client or supplier
  • Taking part in a head to head debate with another respected industry professional
  • Engaging an audience as a guest speaker at a breakfast briefing or conference

We are always open to suggestions of suitable contributors for future topics.

Call +44 (0) 207 1931 487 or send a message