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We understand that heads of marketing and business development within institutional finance firms are under continual pressure to get in front of clients and prospects in new, interesting and informative ways. However, some of the hurdles to doing so are:

  • In which (and how many) ways?
  • Saying what and how frequently?
  • How to keep messages about the same or similar offerings fresh?

The Developing Cross Platform Content Marketing Strategies seminar, led by a former European Head of Marketing for Aberdeen Asset Management, will answer these questions and more providing new, use-able ideas to put into action quickly.

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8:15 – 9:00 Breakfast and networking time in Exhibition and Refreshments room

9:00 – 9:10 Opening Address: Noel Hillmann, Chief Executive Officer, Clear Path Analysis

9:10 – 10:10 Key Note speaker and Q&A: Integrated Marketing that Matters
Presenter: Georgina “Twink” Field, former Head of European Marketing, Aberdeen Asset Management, Co-Founder, White Marble Marketing

10:10 – 10:20 Networking and Refreshments Break

The audience splits into three groups to discuss three commonly quoted challenges to executing an effective content marketing strategy.

10:20 – 10:50 Talking Tables workshops - Round 1*

10.50 – 11.20 Talking Tables workshops - Round 2*

11.20 – 11.50 Talking Tables workshops - Round 3*

11.50 – 12.00 Closing Remarks

* Participants go to each Talking Table to debate the following three issues most put forward in conversations with clients:

- Challenges and experiences in creating and executing a cross-platform content marketing strategy
- Deciding and adapting your core message for an ever-changing market and industry environment
- Content production through the lead generation and nurture campaign

Georgina Field

Partner, White Marble Marketing

Noel Hillmann

Chief Executive Officer, Clear Path Analysis

All our sponsorship packages are ‘tailor made’ to ensure complete success for our clients, so you can feel assured that your specific aims are being addressed. If you’re interested in any of the above benefits then please contact us below about sponsorship:

Call +44 (0) 207 1931 487 or send a message

By listening to those in the industry, we create a shortlist of individuals who most influence and inspire those around them and invite them to contribute to our reports and events by:

Contributing a thought piece on an issue raised in the market research

Participating in or moderating a roundtable with other industry leaders

Participating as an interviewer or interviewee

Producing a case study white paper written with a client or supplier

Taking part in a head to head debate with another respected industry professional.

Clear Path Analysis is always open to suggestions of suitable contributors for future topics.

Call +44 (0) 207 1931 487 or send a message

All our sponsorship packages are ‘tailor made’ to ensure complete success for our clients, so you can feel assured that your specific aims are being addressed. If you’re interested in any of the above benefits then please contact us below about sponsorship:

Call +44 (0) 207 1931 487 or send a message

All our sponsorship packages are ‘tailor made’ to ensure complete success for our clients, so you can feel assured that your specific aims are being addressed. If you’re interested in any of the above benefits then please contact us below about sponsorship:

Call +44 (0) 207 1931 487 or send a message