We understand that heads of marketing and business development within institutional finance firms are under continual pressure to get in front of clients and prospects in new, interesting and informative ways. However, some of the hurdles to doing so are:
- In which (and how many) ways?
- Saying what and how frequently?
- How to keep messages about the same or similar offerings fresh?
The Developing Cross Platform Content Marketing Strategies seminar, led by a former European Head of Marketing for Aberdeen Asset Management, will answer these questions and more providing new, use-able ideas to put into action quickly.