Menu

Content marketing in the institutional finance sector has undergone a transformation over the past 10 years, from simple Blogs on a firm’s ideas supported by conference attendance alongside and placed print advertorials, to a multi-asset marketing mix online, offline and face to face.

In today’s ‘content rich’ environment, pay-off comes from figuring out ways to stand out from your peers and reaching decision makers in your target audience. Simply producing lots of content is not enough.

The Developing Cross Platform Content Marketing Strategies event, our largest event yet in our series of educational events for clients and contacts, addresses new opportunities and methods within the Digital Marketing space.

Held over half a day and finishing with a networking lunch, the event brings together leaders in institutional marketing and sales communications.

Hear from Charlie Bevan, Chief Executive Office of We are Big Rock & Pebble Studios; a London based digital agency specialising in B2B, Fintech and Financial Marketing on Cross Platform-Content Marketing Strategies.

Share with others:


08:15 – 09:00 Breakfast and Neworking time

09:00 – 09:10 Opening Address:

Noel Hillmann, Chief Executive Officer, Clear Path Analysis

09:10 – 10:10 Key Note speaker: Digital Transformation for institutional finance and fintech

  • Traction - How to build awareness in a niche market
  • Conversion – Creating content that converts
  • Smarketing - Closing the gap between Sales & Marketing
  • Marginal Gains – How to become a scientific marketer

Presenter:

Charlie Bevan Chief Executive Officer, We are Big Rock & Pebble Studios

Moderator:

Romil Patel, Content Producer, Clear Path Analysis

10:10 – 10:50 Talking Tables workshops - Round 1*

The audience splits into three groups to discuss three commonly quoted challenges to the execution of effective content marketing strategies.

10:50 – 11:00 Networking & Refreshments break

11:00 – 11:40 Talking Tables workshops - Round 2*

11:40 – 12:20 Talking Tables workshops - Round 3*

12:20 – 13:00 Buffet & Networking Lunch

* Participants go to each Talking Table to debate the following three issues most put forward in conversations with clients:

  1. Challenges and experiences in creating and executing a cross-platform content marketing strategy
  2. Deciding and adapting your core message for an ever-changing market and indus-try environment
  3. Content production through the lead generation and nurture campaign

Noel Hillmann

Chief Executive Officer, Clear Path Analysis

Romil Patel

Content Producer, Clear Path Analysis

All our sponsorship packages are ‘tailor made’ to ensure complete success for our clients, so you can feel assured that your specific aims are being addressed. If you’re interested in any of the above benefits then please contact us below about sponsorship:

Call +44 (0) 207 688 8511 or send a message

By listening to those in the industry, we create a shortlist of individuals who most influence and inspire those around them and invite them to contribute to our reports and events by:

  • Contributing a thought piece on an issue raised in the market research
  • Participating in or moderating a roundtable with other industry leaders
  • Participating as an interviewer or interviewee
  • Producing a case study white paper written with a client or supplier
  • Taking part in a head to head debate with another respected industry professional.

We are always open to suggestions of suitable contributors for future topics.

Call +44 (0) 207 688 8511 or send a message

To discuss a media partnership for the Developing Cross Platform-Content Marketing Strategies Seminar, please contact Julie Knowler.

Call +44 (0) 207 688 8511 or send a message