Content marketing in the institutional finance sector has undergone a transformation over the past 10 years, from simple Blogs on a firm’s ideas supported by conference attendance alongside and placed print advertorials, to a multi-asset marketing mix online, offline and face to face.
In today’s ‘content rich’ environment, pay-off comes from figuring out ways to stand out from your peers and reaching decision makers in your target audience. Simply producing lots of content is not enough.
The Developing Cross Platform Content Marketing Strategies event, our largest event yet in our series of educational events for clients and contacts, addresses new opportunities and methods within the Digital Marketing space.
Held over half a day and finishing with a networking lunch, the event brings together leaders in institutional marketing and sales communications.
Hear from Charlie Bevan, Chief Executive Office of We are Big Rock & Pebble Studios; a London based digital agency specialising in B2B, Fintech and Financial Marketing on Cross Platform-Content Marketing Strategies.